Top 5 Social Apps Performance in Belarus: Q1 2024

During the first quarter of 2024, the top 5 social apps in Belarus—TikTok, Instagram, Likee - Short Video Community, Threads, and VK: music, video, messenger—showcased varied performance metrics in terms of weekly downloads, revenue, and active users. Here’s a closer look at their trends:

TikTok demonstrated impressive figures, with weekly revenue oscillating between $33K and $48K. Weekly downloads saw a peak of 35.5K at the start of January, followed by a dip and stabilization around 25K-29K towards the end of the quarter. Active users remained consistently high, starting at 1.64M and slightly increasing to 1.66M by late March.

Instagram experienced modest weekly revenue, fluctuating between $723 and $1.1K. Weekly downloads varied from 18.7K to 23.9K, with a noticeable dip in early March. The app maintained a strong active user base, consistently around 1.8M throughout the quarter.

Likee - Short Video Community saw weekly revenue ranging from $222 to $435. Downloads were relatively steady, starting at 14.3K, dipping to 11.9K mid-quarter, and peaking at 17K in mid-March. Active users showed a positive trend, starting at 92K and peaking at 102.7K by the end of the quarter.

Threads maintained a stable download rate, beginning at 13K and experiencing a decline to 7.6K by the end of March. Active users rose from 116K to a high of 158.3K in mid-February, before settling at 148.7K by the end of the quarter.

VK: music, video, messenger showed revenue consistently between $3.8K and $4.9K weekly. Downloads remained steady, ranging from 9K to 13K. Active users saw a slight decline from 1.46M to 1.38M by the end of March.

These insights are based on Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.